LAUNCH unites big brands at Nike HQ to accelerate Circular Economy

The shift to a circular economy requires new levels of innovation and collaboration. Everybody’s talking about the tremendous potential of the Circular Economy. Constraints on the planet are driving demand for resource-efficient and closed-loop products, services, and corporate models. But how do we create circular systems, material streams, and new business models to support the transition?

March 2 and 3, LAUNCH and its partners — including Nike Inc., IKEA Group, Novozymes, Kvadrat and several Nordic government institutions, with support from the eBay Foundation — hosted a summit at Nike’s world headquaters in Portland for fifteen Circular Economy startups and innovators to collaborate with partners and external organizations on ways to accelerate the transition to a more circular economy.

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Cyrus Wadia, VP, Nike opening the LAUNCH Circular Innovation Summit at Nike HQ – Photo: Ben Mund

“At Nike, we believe that our future growth will depend on a healthy planet for athletes everywhere. This means not just reducing our use of finite resources, but using new resources born out of tomorrow’s innovative technologies. To get there, we will need breakthrough innovation from diverse and unexpected communities working together. That’s what makes LAUNCH and its mission so important. Today’s ideas can grow into tomorrow’s solutions.”

Cyrus Wadia, VP, Nike Inc.

Discussing some of the key systems changes that are needed to drive circular solutions, Hakan Nordkvist, head of Sustainability Innovation at IKEA Group, pointed out that one of the urgencies is to change consumer behavior. Innovations are needed to create convenience in order to engage more people in the system.

Haakan Nordkvist, IKEA opening the LAUNCH Circular Innovation Summit at Nike HQ

Håkan Nordkvist, IKEA opening the LAUNCH Circular Innovation Summit at Nike HQ – Photo: Ben Mund

”We want to have a positive impact on people and the planet and that includes playing an active role in moving toward a circular economy. We are thrilled to see so many leading companies and pioneering innovators gather at the LAUNCH Circular Innovation Summit to collaborate for a better future.

Håkan Nordkvist, Head of Sustainability Innovation, IKEA Group

Fifteen past and present LAUNCH innovators were selected to participate in the Summit:

LAUNCH Circular Innovators

One of the participating innovators was May Al-Karooni Founder of Globechain – a platform to connect businesses, charities and people to reuse unwanted items:

The LAUNCH Circular Innovation Summit at Nike’s global headquarters in Portland brought together over 100 industry pioneers, innovators, leading researchers, and investors who can help identify and deliver innovation for a circular economy.

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Claus Stig Pedersen, Head of Corporate Sustainability @ Novozymes and Cyrus Wadia, VP @ Nike – Photo by Ben Mund

The head of Corporate Sustainability at the Danish company Novozymes, Claus Stig Pedersen, kicked off the second day of the summit.

“We look forward to collaborating with leading companies, government institutions, and innovators on finding new sustainable solutions and building a roadmap to the circular economy. Public-private partnerships are exactly what we need to help sustainable innovations get to scale.”

Claus Stig Pedersen, Head of Corporate Sustainability, Novozymes

Astronaut Cady Coleman shared her perspective from the ultimate circular habitat — the International Space Station.

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Cady Coleman former NASA Astronaut gives her unique perspective on circularity and closed loop systems – Photo: Ben Mund.

“To look beyond borders and co-innovate with unconventional partners is key, if we want to achieve great things. I look forward to meeting with amazing people and innovators from all over the world to discuss how we take circularity and closed loop solutions to a whole new level. “

Dr. Catherine Coleman, former NASA Astronaut & PhD in Chemistry

The Summit brought together unlikely partnerships across industry and government including IKEA Group, eBay, and several Nordic government organizations and companies including Novozymes, Kvadrat. A new LAUNCH partner and supporter of this years LAUNCH Circular Innovation Summit was eBay.

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Chris Librie, Head of Global Impact, eBay – Photo by Ben Mund

“eBay was founded on the belief that our platform can help create an enduring and better kind of commerce. Through eBay, we make it as easy as possible for consumers to sell and participate in the power of the circular economy. By helping to extend the useful life of products, we’re giving them the chance to have many lives and serve many people. We are excited to join this extraordinary network that nurtures innovation and drives towards systems change.”

Chris Librie, Senior Director, Global Impact, eBay           

Part of the summit was dedicated to envision a shared Circular Economy Future and co-create a Circular Economy Roadmap.

Jeff Hamoui, LAUNCH – Photo by Ben Mund

“You can’t change a system until you know where you want to go. We think the future is a fascinating place from which to begin designing.”

Jeff Hamaoui, co-founder and global lead, LAUNCH

Most of the second day of the Summit was dedicated to identify collective action, pilots and areas of collaborative innovation to accelerate a more circular future.

Sofus Midtgaard, LAUNCH – Photo by Ben Mund

“It’s been amazing working with so many different companies and having one of our founding partners Nike hosting this event. Our 2017 innovation challenge on Design & Manufacturing for the Circular Economy will be launched on June 5th at the World Circular Forum in Helsinki. Insights and feedback from this week’s forum will be incorporated in this global challenge.”

Sofus Midtgaard, co-founder of LAUNCH Nordic & Circular lead

  

About LAUNCH:

Founded in 2009 as a strategic partnership between NASA, NIKE, Inc., the US Department of State, and the US Agency for International Development, LAUNCH identifies and supports visionaries whose ideas, technologies, or programs have the potential to create a better world.  Through a series of meetings, events, and an annual forum, LAUNCH has successfully introduced innovations that are solving urgent challenges facing our society today.
Since its founding, LAUNCH has attracted numerous additional strategic partners and supporters. In 2016, LAUNCH ran multiple challenges focusing on Food, Smarter Chemistry and on Closing the Loop.           

LAUNCH global innovator reach

 

SIX INNOVATORS PAVING THE WAY FOR CLOSED LOOPS AND CIRCULAR ECONOMY

IMAGINE A WORLD WHERE BACTERIA HELPED RECYCLE PLASTIC. OR A WORLD WHERE DESIGNERS COULD ACCESS FABRICS THAT WOULD OTHERWISE END UP IN LANDFILLS. OR A WORLD WHERE YOUR OLD OFFICE CHAIR WAS GIVEN A SECOND LIFE AT A START-UP OR CHARITY.

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This is exactly what three of this year’s six LAUNCH Nordic Innovators envisioned and are now working on making a reality. To help them succeed and scale, LAUNCH partners IKEA Group, Nike Inc., Novozymes, Kvadrat, as well as Leading Scientists, Investors, and Nordic Government Representatives will team up with the innovators in Malmö, Sweden, Dec. 1st.

Håkan Nordkvist IKEA Group

” We want to have a positive impact on people and the planet and that includes playing an active role in the transition to a circular economy. We are looking forward to meeting this year innovators with disruptive ideas and fresh mindsets who can help us on this journey. I’m looking forward to help and interact with this years six selected innovators.”

Håkan Nordkvist, Head of Sustainability Innovation, IKEA Group

Twitter chat with a NASA Astronaut

 The 6 innovators will participate in a live Twitter chat with NASA Astronaut and PhD in Chemistry Catherine “Cady” Coleman. It is possible to join the live chat with Coleman using the hashtags: #LAUNCHNordic #ClosingTheLoopWednesday November 30 from 16:30-17:00 CET – that’s 10:30am EST, 7:30am PST 

The 2016 Challenge

How do we create closed loop systems and material streams? How do we shift to new business models that support durable products and re-use? And how do we introduce new platforms that enable second life of products and materials?

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These questions were at the center of this year’s LAUNCH Nordic Innovation Challenge that received 120 applications from innovators from 36 countries covering six continents around the world.

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“Being partners in LAUNCH Nordic has been highly inspirational for us. We are looking forward to helping this year’s innovators, but we learn a lot from them as well. We look forward to share knowledge and hopefully find meaningful and relevant technologies and innovation suitable for co-investment.”

 Anders Byriel, CEO, Kvadrat

The 2016 Innovators

A panel of subject matter experts has carefully reviewed the applications. The LAUNCH Nordic partners selected the top 6 innovators who are invited to participate in the LAUNCH Nordic Forum in Malmö, Sweden.
The top 6 LAUNCH Nordic innovations 2016 are (in alphabetic order):

  • BioCellection: a biotech solution that uses bacteria to upcycle plastic. (US)
  • Globechain: a platform to connect businesses, charities and people to reuse unwanted items. (UK)
  • Infinited Fibre Company: a closed loop solution for the textile industry. (FI)
  • Kabadiwalla Connect: a system to help cities manage recyclable waste, by leveraging the informal waste ecosystem. (IN)
  • Shrilk: a biodegradable alternative to plastic that is inspired by the insect cuticle. (SI)
  • Queen of Raw: an online sustainable materials marketplace for suppliers and designers. (US)

The six LAUNCH Nordic innovators were selected based on their positive environmental or social impact potential. Their respective innovations have the potential to significantly increase sustainability in production, manufacturing, and recycling by introducing new types of materials, or alternative ways of using known materials, closing the loop and driving circular economy.

Ranging from start-ups to established companies, the selected innovators will present their ideas and technologies to the LAUNCH Nordic Council that is comprised of leading global companies, ministries and research institutions.

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   “What is special about LAUNCH Nordic is the strong partnership between government, academia and industry. Public Private Partnerships is exactly what we need to help sustainable innovations get to scale. We look forward to help this year’s innovators and shape a more sustainable society.

   Claus Stig Pedersen, Senior Director, Sustainability, Novozymes.

At the LAUNCH Nordic Forum on December 1st, 35 industry executives, materials experts, government officials and investors will gather to offer insight and guidance to help scale the six innovations. The innovations represent new business models, platforms and technologies that all support the creation of an alternative supply chain and all demonstrate potential to disrupt the linear economy.
LAUNCH Nordic seeks to scale innovations that can play a crucial role in market evolution by exploring how businesses and alternative solutions use the circular economy to drive opportunities across complex global supply chains. Together with the innovators LAUNCH Nordic aims to disrupt and capture the value of the circular economy and by scaling innovations and taking action.

LAUNCH Nordic Innovator Stephanie Benedetto comments on her expectations for the LAUNCH Nordic Forum:

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“We are excited about the LAUNCH Nordic Forum.  It’s a unique opportunity to learn from and collaborate with some of the world’s leading organisations. Together we can scale our innovation and change the world!”

Stephanie Benedetto, co-founder Queen of Raw

 Following the LAUNCH Nordic Forum, innovators will take part in an accelerator program to help them bring their innovations to scale. Information and details about the other five innovators:

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The LAUNCH Nordic Council participants include: Håkan Nordkvist, Head of Sustainability Innovation, IKEA Group, Anders Byriel, CEO Kvadrat, Morten Elkjær Danish Ministry of Foreign Affairs, Mikkel Stenbæk, Deputy Head of Division, Danish EPA, Carin Daal, Head of Department, Region Skåne, Mike van der Zanden, Sustainability Director, Supply Chain Innovation Europe, Nike, – together with more than 25 other industry representative, entrepreneurs, scientist and investors. They will provide access to capital, credibility and capacity to help the ten innovators scale globally.

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LAUNCH Nordic invites you to follow the hashtag #LAUNCHNordic on Thursday December 1, 2016. We encourage you to follow along and add your voice to the conversation using #LAUNCHNordic. The main Twitter handles for this event will be: @LAUNCHorg and @LAUNCHNordic

For more information on the challenge please go to:

http://www.launch.org/challenges/closing-the-loop

For more information contact Nordic Lead, LAUNCH, Sofus Midtgaard: +45 30220111 – or sofus@launch.org.

For more about LAUNCH Nordic partners please contact:

 

Background

LAUNCH Nordic is a global innovation platform by: IKEA Group, Novozymes, and Kvadrat, as well as the Danish Ministry of Foreign Affairs, The Danish Environmental Protection Agency, Region Skåne, Malmö Stad, VINNOVA, and The Capital Region of Denmark. LAUNCH Nordic was created in collaboration with LAUNCH founders NASA, NIKE, The U.S. Agency for International Development (USAID) & The U.S. Department of State.

Meet LAUNCH Nordic Innovators at DIF!

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Through a collaboration bestween LAUNCH Nordic and Ellen MacArthur Foundation three LAUNCH Nordic innovators will present their innovations at the Disruptive Innovation Festival (DIF) November 17: 15:00-16:00 GMT. 

The LAUNCH Nordic innovators have responded to the 2016 innovation challenge:

How can we – through new types of closed loop solutions or recycling technologies – shape a more sustainable future of materials and manufacturing?

The three innovators who will participate in the webinar are:

  • Stephanie Benedetto
    Co-Founder of Queen of Raw:  an e-commerce platform connecting designers to suppliers of innovative raw materials.queen-of-raw-medium
  • Petri Alava
    Founder of Infinited Fiber Company: natural cellulosic textile fiber manufactured of post-consumer textile waste and paper waste.                                                                                                          
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  • May Al-Karooni
    Founder of Globechain: a reuse platform that connects corporates to charities and smes within a supply chain network providing a waste and social impact audit to its members.
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At the live Disruptive Innovation Festival, you can learn more about how their innovations address the question of what we need to know, experience and do in order to change the economy to a circular one.

The LAUNCH Nordic Innovation Challenge 2016 called for innovations with the potential to transform the system to a more sustainable society with focus on new types of closed loop solutions and recycling technologies. Innovations were selected based on their environmental and social impact, potential to scale, their business models, technologies and on the potential to create the shift towards closed loop systems and a circular economy.

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LAUNCH Nordic is a global innovation platform that unites industry leaders and innovators to identify and scale sustainable innovations in materials.

LAUNCH Nordic was created in collaboration with LAUNCH, a strategic partnership between NIKE, NASA, The U.S. Agency for International Development (USAID) and The U.S. Department of State and Nordic partners IKEA, Novozymes, Kvadrat, The Danish Foreign Ministry (3GF), The Danish EPA and Region Skåne.

LAUNCH is focused on positively transforming the system of materials and manufacturing, which can have dramatic social, environmental and economic impacts on the world.

You will need to sign up for the Disruptive Innovation Festival to attend this event:

https://www.thinkdif.co/open-mic/how-do-we-use-products-and-materials-meet-the-launch-nordic-innovators

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LAUNCH NORDIC: CLOSING THE LOOP – THE INNOVATORS OF 2016

LAUNCH Nordic proudly present this years selected innovators. Each individual innovation constitutes a solution to the raised question “How can we – through new types of closed loop solutions or recycling technologies – shape a more sustainable future of materials and manufacturing?

This year 6 innovators received an invitation from the LAUNCH Nordic Board and we are looking forward to working towards solutions joint with:

  • Globechain.com – a platform to connect businesses, charities and people to reuse unwanted items (UK)
  • Infinited Fibre Company – Closed loop solution for the textile industry (FI)
  • BioCellection – A biotech solution to upcycle plastic using bacteria (US)
  • Queen of Raw – An online marketplace for sustainable materials for suppliers and designers (US)
  • Kabadiwalla Connect – System to leverage the informal waste ecosystem to help cities manage recyclable waste (IN)
  • Shrilk – Shrilk is a biodegradable alternative to plastic, based on molecular design of insect cuticle (SI)

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It has been just over 5 months since we announced the 2016 LAUNCH Nordic Innovation challenge, at the LAUNCH Nordic Summit. Since then we have completed a successful application, review and selection phase, and we now have the final 6 innovations for this years challenge. By the closing date on September 1st, we had received 120 applications from 36 different countries across 6 continents. Reaching the point of identifying this years innovators initiates the next process of work with the selected final 6. The innovators have all been selected due to their potential of transformative environmental and social impact within closing the loop.

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LAUNCH Nordic Forum, December 1st.

Moving on the next major step will be the journey towards the LAUNCH Nordic Forum on December 1st in Malmö, Sweden. The process of working with the 6 innovators will include shaping and specify the best possible understanding of the value of the innovations. At the Forum the innovators will meet the LAUNCH Nordic Council, a selected group of business executives and decision makers relevant to the LAUNCH Nordic agenda.

Working together with the innovators the Council will provide help, knowledge on the progress towards scaling and thereby creating value and real impact for the industry and society in general. Following the LAUNCH Nordic Forum each of the innovators will engage in the Accelerator phase, where we will work with them to realize the commitments made during the Forum.

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Do not hesitate to contact us should there be one or more of the innovators where you have a specific interest or see a direct opportunity. Specific details on the innovators will be following the next week.

Contacts 

– Leaderlab: Ole Høy Jakobsen: ole@leaderlab.com
– Leaderlab: Sissel Ødegaard: sissel@leaderlab.com

We need a Food Revolution

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By 2050 people living in cities will increase by 2.5-3.0 billion caused by urbanization. Climate Change will impact food production worldwide. And while obesity cost 2.0 trillion $ globally in treatments we still have 800 million people going to bed hungry every night. A new LAUNCH movement LAUNCH Food want’s to meet these global challenges. At Leaderlab we are engaged and helped organize LAUNCH Food’s third Big Think at IKEAs HQ in Malmø, August 17, 2016.

Everybody’s talking about how we need to change the food system and behaviorism around food. Topics like Population Growth, Urbanisation, a growing global Middle Class, Under-Nutrition, Food Security, Local Food, Obesity, Diabetes and Food Waste are making headlines globally.

August 17, 2016 LAUNCH invited partners from both industry, governments, global corporations, catering and foundations and ask them to imagine a Food Revolution.

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Nordic, US and Australian Ministries, UN-institutions, Global companies, Bio-dynamic Food-innovators and Scientists joined forces to identify areas of collective-action/intervention and new innovation opportunity areas.

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IKEA’s new headquarter provided a great location and frame for discussing how to mobilize a Global Food Revolution.

Increasingly, the quality and quantity of the world’s food supply is changing – and so is the way that people eat. The result is malnutrition and poor health in many communities across the world.

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Within hours of work the participants handed in the first ideas of which areas they found the most central for a Food Revolution. Afterwards a session of potential questions helped categorize and organize the structure of the challenge within the field. Passion, desire to change and concrete call for solutions created a atmosphere reflecting the importance of the theme. A successful and productive day among the Global and Nordic stakeholders providing a solid foundation for the upcoming challenge and call for innovators.

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LAUNCH Food is calling for innovators, entrepreneurs, organizations, and individuals from around the world to put forward innovative solutions for improving global health outcomes by enabling people to make healthy food choices. The call for innovation will be announced end september 2016 at the LAUNCH Food website

LAUNCH appreciate all inputs and express gratitude for the participation in creating the first steps towards addressing one of the most contemporary problems.

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For more information about LAUNCH Food details can be found at LAUNCH.ORG.

Contacts

– Leaderlab: Sofus Midtgard: sofus@leaderlab.com
– Leaderlab: Sissel Ødegaard: sissel@leaderlab.com

 

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