April 25, 2017 Sissel Mai Ødegaard

Dutch Awearness: Turning Waste into Ressources Together!

At the LAUNCH Circular Innovation Summit held March 2-3 at Nike headquarters in Portland, Oregon, former NASA astronaut Cady Coleman had a conversation with Rien Otto of Dutch Awearness and Lea Nordström of textile manufacturer Kvadrat about sustainable processes in the clothing industry. Dutch Awearness has created a fully circular supply and production chain in the reusable workwear and corporate wear market, turning waste into resources.

Dutch Awearness can as chain manager, offer a full service model for the textile industry. They develop work wear and corporate wear that is designed to be reused and offer circular solutions for used workwear that cannot be recycled on the same level. This entails developing eco-effective textile innovations and controlling circular textile supply chains. Read more about Dutch Awearness here.

Background:

Dutch Awearness joined LAUNCH with the Textile Challenge in 2015 with their solution: Returnity Work Wear that reduces the impact of waste by designing for reuse at the design stage, improving recall processes for worn garments and developing recycling technologies and infrastructure to capture the materials for closed loop applications. The reuse is guaranteed by a circular track and trace management system. Learn more about the company here and follow @DutchaWEARness on Twitter.

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