We Need a Shift From Ownership to Usership

Entrepreneur Vigga Svensson of and Håkan Nordqvist, Director of Sustainability at IKEA, talk about why it’s imperative to entice consumers to be part of a sustainable culture. Vigga is a kids’ wear brand and circular subscription service that reuses children’s clothing. It provides an innovative business model where consumers become an active part of the solution to problems of waste and overconsumption.

The Vigga.US business model has the potential to reduce the footprint up to 80%, compared to the traditional children’s fashion consumption. This circular model can accelerate a powerful movement, which can lead to a whole new and meaningful way of consumption. Follow @ViggaUS for updates. Showcase LAUNCH Circular Innovation Summit. Photo: Ben Mund joined LAUNCH in 2014 for the Textiles Challenge with the innovative solution based a concept of a innovative business model that combines sustainability and fashion consumption, and makes them work together instead of against each other.

”In my work on sustainable business models, Vigga is without any doubt one of the absolute best examples I have seen of a new business model which is both environmentally and socially sustainable, and at the same time has huge potential for up-scaling and for creating substantial profits.”
– Lars Mortensen, Head of Sustainable Consumption and Production European Environment Agency

Kiverdi: Our Supply Chains Aren’t Inherently Sustainable

At the LAUNCH Circular Innovation Summit on March 2-3 at Nike headquarters in Portland, Oregon, Lisa Dyson of Kiverdi talked with Dan Wilson of Dow Chemicals and former astronaut Cady Coleman about a revolutionary bioprocess, inspired by NASA and developed by Kiverdi.

“Imagine a world where instead of filling up landfills, we are converting carbon-based resources into the raw materials used to produce consumer goods products, surfactants and even fuel for our airplanes. Kiverdi is commercializing a robust industrial bioprocess that can make this world a reality.” – Lisa Dyson, CEO of Kiverdi

Kiverdi innovation uses microbial crops to convert carbon dioxide into protein and oils, the process can provide a sustainable alternative to meet global consumer demand for animal protein.


In 2012 for the Beyond Waste Challenge Kiverdi joined LAUNCH with a innovation that solves the dual problem of waste management and price volatility of chemicals by utilizing waste biomass as feedstock. Through a proprietary syngas conversion process, the bioreactor upgrades syngas and CO2 into oil, enabling the production of drop-in and custom oil-based chemicals at a fraction of the cost of chemical catalysts. The feedstock, from forestry residue, landfills, stranded natural gas or agricultural effectively, recycles waste carbon reducing the carbon footprint of these untapped waste streams. Kiverdi’s technology also has the ability to use crude glycerol or industrial flue gases.

Kabadiwalla Connect: Inclusivity and Understanding the Local Context Is Crucial

Siddharth Hande of Kabadiwalla Connect and Amy Millington of eBay talked about the importance of inclusivity and understanding the local context especially in the developing world. They talked with former NASA astronaut Cady Coleman at the LAUNCH Circular Innovation Summit, March 2-3 at Nike headquarters in Portland, Oregon.

Kabadiwalla Connect is a new business model for handling urban waste. The idea is to help people connect to and work with India’s existing system of kabadiwallas — small scrap-dealers who buy trash from consumers — to enable reuse of all recyclable waste that would otherwise end up in landfills. Follow @KabadiConnect and get the latest updates on the innovation.

Siddharth Hande, Kabadiwalla Connect at LAUNCH Circular Innovation Summit. Photo: Ben Mund

Kabadiwalla Connect joined LAUNCH in 2016 for the Glosed Loop Solutions Challenge with RecyKle, an app that helps people get the information they need to manage their domestic waste responsibly: get simple tips to help sort waste, sign-up for composting events, and connect to the closest Kabadiwalla (small scrap-dealers that are ubiquitous in the city).  The technology, which consists of an app that Kabadiwallas can use, as well as an administrator dashboard, helps drive transparency in material pricing and smarter decision making while picking up recyclables. Furthermore, India’s first smart Material Recovery Facility (MRF) is part of the innovation and uses technology to integrate into the informal waste ecosystem.

Kabadiwalla Connect Showcase at LAUNCH Circular Innovation Summit. Photo: Ben Mund

Infinited Fiber Company: A Brand New Fiber for Consumers

At the LAUNCH Circular Innovation Summit held March 2-3 at Nike headquarters in Portland, Oregon, former NASA astronaut Cady Coleman had a conversation with Petri Alava of Infinited Fibre Company and Alex Castro Perez of IKEA’s Global Sustainability Innovation about the future of a circular economy as well as sustainable processes in the textile industry.

The core Infinited Fiber technology consists of three key processes: activation, dissolving and fractioning. With the technology you can return the cotton, viscose and other cellulose based materials back to new natural fibers. The fiber is equal to viscose and the technology can applied in any existing pulp, dissolving pulp and viscose fiber plant. Follow CEO Petri Alava on @AlavaPetri and learn more about Infinited Fiber Company here.

Infinited Fiber Company Showcase at LAUNCH Circular Innovation Summit. Photo: Ben Mund


Infinited Fiber Company joined LAUNCH in 2016 for the Closed Loop Solutions Challenge with the process technology that can turn textile and paper waste into new fibers for the textile industry – not just once, but infinitely, with no decrease in the quality of the fiber. They provide technology to chemically regenerate Infinited Fibers for the fashion and technical textile industries with the ability to replace 100% viscose fibers.

Re:newcell AB: Recycling Cotton and Other Textiles

Former NASA astronaut Cady Coleman interviewed Mattias Jonsson of Re:Newcell and Claus Stig from Novozymes at the LAUNCH Circular Innovation Summit held March 2-3 at Nike headquarters in Portland, Oregon, about the future of circular innovation and a patented process for recycling cellulosic-based textiles developed by Re-Newcell in Sweden.

Re:newcell’s textile recycling technology transforms a high cellulosic portion fabric into recycled dissolving pulp (“re:newcell pulp”). The re:newcell pulp can then be fed into the commercial textile production chain. The process is cheap and does not require any chemicals that are environmentally harmful. Tests made on textile fibres from the re:newcell pulp have shown to be of a higher quality in comparison with the textile fibre made from other dissolving pulp made from wood. The environmental impact of the textile industry can be drastically reduced by recycling cotton, viscose, and other fibers.

Mattias Jonsson, Re:Newcell at LAUNCH Circular Innovation Summit. Photo: Ben Mund

Re:newcell’s process is currently focused on recycling textiles with a high cellulosic content. When receiving such feedstock, the process can produce a very high quality pulp at costs at par or below virgin dissolving pulp. Tests made on fibres produced from re:newcell pulp show high quality in areas such as tensile strength in both wet and dry condition; dyestuff absorption; and also in withstanding high abrasion. At Re:newcell’s website and you can read more about the process.

Re:newcell showcase at LAUNCH Circular Innovation Summit. Photo: Ben Mund


Textile production is often a process with heavy environmental impact. Cotton requires irrigation and is often grown in arid countries where the production has a large impact on the local water supply. Through re:newcell’s patented process, the environmental impact from the textile industry can be drastically reduced by recycling cellulosic based textiles, such as cotton, viscose etc. re:newcell joined LAUNCH in 2014 on the textile challenge.


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