Entrepreneur Vigga Svensson of Vigga.us and Håkan Nordqvist, Director of Sustainability at IKEA, talk about why it’s imperative to entice consumers to be part of a sustainable culture. Vigga is a kids’ wear brand and circular subscription service that reuses children’s clothing. It provides an innovative business model where consumers become an active part of the solution to problems of waste and overconsumption.
The Vigga.US business model has the potential to reduce the footprint up to 80%, compared to the traditional children’s fashion consumption. This circular model can accelerate a powerful movement, which can lead to a whole new and meaningful way of consumption. Follow @ViggaUS for updates.
Vigga.us joined LAUNCH in 2014 for the Textiles Challenge with the innovative solution based a concept of a innovative business model that combines sustainability and fashion consumption, and makes them work together instead of against each other.
”In my work on sustainable business models, Vigga is without any doubt one of the absolute best examples I have seen of a new business model which is both environmentally and socially sustainable, and at the same time has huge potential for up-scaling and for creating substantial profits.”
– Lars Mortensen, Head of Sustainable Consumption and Production European Environment Agency