It’s been shown that the materials needed to create a product makes up about 70%, on average, of the environmental footprint in apparel, furniture, packaging and toys. Addressing resource scarcity and environmental issues in the supply chain is becoming increasingly crucial for every brand’s license to operate. As more and more brands are looking to source materials in sustainable ways, they are encountering a complex mix of successes and challenges.
At this years Sustainable Brands conference in Copenhagen Leaderlab’s Managing Partner Sofus Midtgaard headed a panel: In Search of Sustainable Materials: Accelerating the Transition to Healthy Products. Sustainable Materials pioneers from IKEA, LEGO, Carlsberg, Novozymes and Sustainability Consult presented new products, shared cases and discussed opportunities, challenges and the need for Partnerships.
While the session underlined the importance of new products based on sustainable materials from the IKEA, LEGO and Carlsberg it also articulated the need for collaboration and partnerships to disrupt value chains and take new sustainable materials to scale.
Claus Stig Pedersen Senior Director of Corporate Sustainability from Novozymes and Kathryn Sheridan Founder of Sustainability Consult invited the panel participants to think of their sustainable materials in new contexts.
Moderator Sofus Midtgaard then took the lead and invited Jonas Engberg (IKEA), Tim Brooks (LEGO) and Simon Hoffmeyer Boas (Carlsberg) to switch seats/change jobs and advice from the position of their new job-position.
The new ‘leaders’ of sustainability in IKEA, LEGO and Carlsberg gave their contention on the complexity of opportunities and difficulties in developing with sustainable materials.
Afterwards, the floor was open for questions. The debate on if recycling is always the right choice, recyling vs. biodegradable materials, bioplastic, secutiry, scale and how to keep the cost down for customers constituted the many challenges connected to the transition to more sustainable materials.
Introduction slides from the sessions are available here:
We wish to thank:
- Jonas Engberg, Sustainability Manager, IKEA
- Tim Brooks Vice President for Environmental Responsibility, LEGO
- Simon Hoffmeyer Boas, Director, Corporate Communications & CSR
- Claus Stig Pedersen, Head of Corporate Sustainability, Novozymes
- Kathryn Sheridan CEO & Founder, Sustainability Consult
Please see the event description here