LAUNCH unites big brands at Nike HQ to accelerate Circular Economy

The shift to a circular economy requires new levels of innovation and collaboration. Everybody’s talking about the tremendous potential of the Circular Economy. Constraints on the planet are driving demand for resource-efficient and closed-loop products, services, and corporate models. But how do we create circular systems, material streams, and new business models to support the transition?

March 2 and 3, LAUNCH and its partners — including Nike Inc., IKEA Group, Novozymes, Kvadrat and several Nordic government institutions, with support from the eBay Foundation — hosted a summit at Nike’s world headquaters in Portland for fifteen Circular Economy startups and innovators to collaborate with partners and external organizations on ways to accelerate the transition to a more circular economy.

Cyrus Wadia Nike

Cyrus Wadia, VP, Nike opening the LAUNCH Circular Innovation Summit at Nike HQ – Photo: Ben Mund

“At Nike, we believe that our future growth will depend on a healthy planet for athletes everywhere. This means not just reducing our use of finite resources, but using new resources born out of tomorrow’s innovative technologies. To get there, we will need breakthrough innovation from diverse and unexpected communities working together. That’s what makes LAUNCH and its mission so important. Today’s ideas can grow into tomorrow’s solutions.”

Cyrus Wadia, VP, Nike Inc.

Discussing some of the key systems changes that are needed to drive circular solutions, Hakan Nordkvist, head of Sustainability Innovation at IKEA Group, pointed out that one of the urgencies is to change consumer behavior. Innovations are needed to create convenience in order to engage more people in the system.

Haakan Nordkvist, IKEA opening the LAUNCH Circular Innovation Summit at Nike HQ

Håkan Nordkvist, IKEA opening the LAUNCH Circular Innovation Summit at Nike HQ – Photo: Ben Mund

”We want to have a positive impact on people and the planet and that includes playing an active role in moving toward a circular economy. We are thrilled to see so many leading companies and pioneering innovators gather at the LAUNCH Circular Innovation Summit to collaborate for a better future.

Håkan Nordkvist, Head of Sustainability Innovation, IKEA Group

Fifteen past and present LAUNCH innovators were selected to participate in the Summit:

LAUNCH Circular Innovators

One of the participating innovators was May Al-Karooni Founder of Globechain – a platform to connect businesses, charities and people to reuse unwanted items:

The LAUNCH Circular Innovation Summit at Nike’s global headquarters in Portland brought together over 100 industry pioneers, innovators, leading researchers, and investors who can help identify and deliver innovation for a circular economy.

Claus Stig Pedersen Novozymes and Cyrus Wadia Nike

Claus Stig Pedersen, Head of Corporate Sustainability @ Novozymes and Cyrus Wadia, VP @ Nike – Photo by Ben Mund

The head of Corporate Sustainability at the Danish company Novozymes, Claus Stig Pedersen, kicked off the second day of the summit.

“We look forward to collaborating with leading companies, government institutions, and innovators on finding new sustainable solutions and building a roadmap to the circular economy. Public-private partnerships are exactly what we need to help sustainable innovations get to scale.”

Claus Stig Pedersen, Head of Corporate Sustainability, Novozymes

Astronaut Cady Coleman shared her perspective from the ultimate circular habitat — the International Space Station.

Cady Coleman former NASA Astronaut

Cady Coleman former NASA Astronaut gives her unique perspective on circularity and closed loop systems – Photo: Ben Mund.

“To look beyond borders and co-innovate with unconventional partners is key, if we want to achieve great things. I look forward to meeting with amazing people and innovators from all over the world to discuss how we take circularity and closed loop solutions to a whole new level. “

Dr. Catherine Coleman, former NASA Astronaut & PhD in Chemistry

The Summit brought together unlikely partnerships across industry and government including IKEA Group, eBay, and several Nordic government organizations and companies including Novozymes, Kvadrat. A new LAUNCH partner and supporter of this years LAUNCH Circular Innovation Summit was eBay.

Chris Librie eBay opening LAUNCH Circular Innovation Summit

Chris Librie, Head of Global Impact, eBay – Photo by Ben Mund

“eBay was founded on the belief that our platform can help create an enduring and better kind of commerce. Through eBay, we make it as easy as possible for consumers to sell and participate in the power of the circular economy. By helping to extend the useful life of products, we’re giving them the chance to have many lives and serve many people. We are excited to join this extraordinary network that nurtures innovation and drives towards systems change.”

Chris Librie, Senior Director, Global Impact, eBay           

Part of the summit was dedicated to envision a shared Circular Economy Future and co-create a Circular Economy Roadmap.

Jeff Hamoui, LAUNCH – Photo by Ben Mund

“You can’t change a system until you know where you want to go. We think the future is a fascinating place from which to begin designing.”

Jeff Hamaoui, co-founder and global lead, LAUNCH

Most of the second day of the Summit was dedicated to identify collective action, pilots and areas of collaborative innovation to accelerate a more circular future.

Sofus Midtgaard, LAUNCH – Photo by Ben Mund

“It’s been amazing working with so many different companies and having one of our founding partners Nike hosting this event. Our 2017 innovation challenge on Design & Manufacturing for the Circular Economy will be launched on June 5th at the World Circular Forum in Helsinki. Insights and feedback from this week’s forum will be incorporated in this global challenge.”

Sofus Midtgaard, co-founder of LAUNCH Nordic & Circular lead

  

About LAUNCH:

Founded in 2009 as a strategic partnership between NASA, NIKE, Inc., the US Department of State, and the US Agency for International Development, LAUNCH identifies and supports visionaries whose ideas, technologies, or programs have the potential to create a better world.  Through a series of meetings, events, and an annual forum, LAUNCH has successfully introduced innovations that are solving urgent challenges facing our society today.
Since its founding, LAUNCH has attracted numerous additional strategic partners and supporters. In 2016, LAUNCH ran multiple challenges focusing on Food, Smarter Chemistry and on Closing the Loop.           

LAUNCH global innovator reach

 

Sustainable Build samler byggebranchen om bæredygtige innovationer og Cirkulær Økonomi

Kina har på tre år brugt mere beton end USA gjorde i hele forrige århundrede og frem mod 2050 vil antallet af folk der bor i byer stige med over 2,5 mia. Herhjemme udgør affald fra byggeri og anlæg f.eks. 45% af affaldet i Københavns Kommune. Det kræver radikal nytænkning i den måde vi designer, bygger, bruger og genanvender bygninger på.

Cirkulær økonomi er for alvor er kommet på den politiske dagsorden, og d. 26. januar tager 140 af byggebranchens centrale aktører det næsten skridt mod at accelerere den cirkulære udvikling i byggeriet. Det sker til Sustainable Build Summit, hvor deltagerne skal arbejde med konkrete cases og blive klogere på genanvendelse og genbrug af materialer i byggeriet. Samtidig lanceres årets innovationsudfordring, der kalder på alle danske og internationale innovatører med en god idé inden for årets emne, upcycling og recycling.

Innovationsprojektet Sustainanable Build samler hele den brede danske byggebranche for at udvikle nye konkrete løsninger, der kan løfte branchen i en mere bæredygtig retning. Projektet er godt i gang med sit andet år og til Summit d. 26. januar tager deltagerne næste skridt mod sammen at finde nye løsninger og hjælpe mindre virksomheder og iværksættere med at komme ind på markedet. Årets tema er upcycling og recycling i en cirkulær økonomi – et tema, der har mange øjne rettet mod sig for tiden fra både regeringen, EU og FN, der ser det som en vigtig del af den bæredygtige udvikling:

“Som investor vil vi gerne skabe byggeri, der giver værdi på lang sigt, som har fokus på energi og sundhed. Byggebranchen er den branche med størst belastning af miljøet, men vi kan ikke drive den bæredygtige udvikling alene. Derfor er samspil og mødet med branchen gennem initiativer som Sustainable Build meget værdifulde for at blive bedre på området. Her lærer vi både virksomheder og samarbejdspartnere at kende og får nogle meget konkrete ideer og input, som vi kan bruge direkte i vores egne udviklingsprojekter,” Marius Møller, ejendomsdirektør hos Pension Danmark og Founding Partner i Sustainable Build.

Sustainable Build Innovationsudfordring kridter banen for nye innovatører

SB DAY1 (27 Of 47) (1)

Potentialerne for Sustainable Build er store og bygger videre på stærke resultater fra sidste år. Her kom branchen frem til nye løsninger og hjalp 10 nye innovationer på vej. Flere af dem har lovende samarbejdsaftaler med projektets partnere og er godt på vej ud i branchen. Til Summit lanceres dette års innovationsudfordring, der igen indbyder danske og internationale innovatører til at deltage med deres gode idé og få mulighed for at skalere den og komme bredt ud i markedet.

>> Læs mere om Sustainable Builds innovatører fra 2016

Tiltag som Sustainable Build skaber bæredygtig udvikling

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Sustainable Build samler en bred vifte af byggeriets parter. Både arkitekter, bygherrer, producenter og entreprenører, store som små, samles og skaber gennem dialog og intensivt arbejde konkrete, bæredygtige resultater, som branchen kan bruge med det samme.

“Der er flere barrierer på vej mod en mere bæredygtig og cirkulær byggebranche. Arkitekternes design dør ofte hos entreprenøren, der er presset af tid og mangler viden og tests til at løse usikkerheden omkring, hvorvidt nye produkter kan holde. Vi mangler en løsning på, hvordan vi hurtigst sikrer, at nye bæredygtige produkter får et løft, ligesom der mangler et overblik. Men det kræver, at branchen har mulighed for arbejde sammen om konkrete opgaver, og det tager Sustainable Build på sig”, Hanne Juel, strategisk udvikler i Region Midt og Founding Partner i Sustainable Build.

Om Sustainable Build
Sustainable Builder et samarbejde mellem Industriens Fond, Dansk Arkitektur Center og Grøn Omstillingsfond og er udviklet i samarbejde med Leaderlab. Sustainable Build realiseres i partnerskab med NCC, Region Midt, PensionDanmark, Henning Larsen Arkitekter, Tarkett, Flügger, Kebony, Outrup Vinduer, Frøslev Træ, Rheinzink, Junckers, Eurotag, Wienerberger, Xella, The Architecture Project, Lendager Arkitekter, GenieBelt, KALK, Connovate, Green Building Council, AY Arcgency, bips, Vugge til Vugge, Advanced Nonwoven, DAKOFA, Dansk Byggeri og Eksportrådet.

>> Læs mere om Sustainable Build her

In Search of Sustainable Materials: Accelerating the Transition to Healthy Products

It’s been shown that the materials needed to create a product makes up about 70%, on average, of the environmental footprint in apparel, furniture, packaging and toys. Addressing resource scarcity and environmental issues in the supply chain is becoming increasingly crucial for every brand’s license to operate. As more and more brands are looking to source materials in sustainable ways, they are encountering a complex mix of successes and challenges.

At this years Sustainable Brands conference in Copenhagen Leaderlab’s Managing Partner Sofus Midtgaard headed a panel: In Search of Sustainable Materials: Accelerating the Transition to Healthy Products. Sustainable Materials pioneers from IKEA, LEGO, Carlsberg, Novozymes and Sustainability Consult presented new products, shared cases and discussed opportunities, challenges and the need for Partnerships.

Jonas Engberg Ikea

While the session underlined the importance of new products based on sustainable materials from the IKEA, LEGO and Carlsberg it also articulated the need for collaboration and partnerships to disrupt value chains and take new sustainable materials to scale.

Claus Stig Pedersen Senior Director of Corporate Sustainability from Novozymes and Kathryn Sheridan Founder of Sustainability Consult invited the panel participants to think of their sustainable materials in new contexts.

claus-stig-pedersen-novozymes

Moderator Sofus Midtgaard then took the lead and invited Jonas Engberg (IKEA), Tim Brooks (LEGO) and Simon Hoffmeyer Boas (Carlsberg) to switch seats/change jobs and advice from the position of their new job-position.

The new ‘leaders’ of sustainability in IKEA, LEGO and Carlsberg gave their contention on the complexity of opportunities and difficulties in developing with sustainable materials.

Afterwards, the floor was open for questions. The debate on if recycling is always the right choice, recyling vs. biodegradable materials, bioplastic, secutiry, scale and how to keep the cost down for customers constituted the many challenges connected to the transition to more sustainable materials.

Introduction slides from the sessions are available here:

We wish to thank:

  • Jonas Engberg, Sustainability Manager, 
IKEA
  • Tim Brooks
 Vice President for Environmental Responsibility, LEGO
  • Simon Hoffmeyer Boas, Director, Corporate Communications & CSR
  • Claus Stig Pedersen, Head of Corporate Sustainability, Novozymes
  • Kathryn Sheridan CEO & Founder, 
Sustainability Consult

Please see the event description here

LAUNCH Nordic 2016 kicked off – Closing the Loop

Everybody is talking about the potentials in the Circular Economy. But how do we create closed loop systems and material streams? How do we design and manufacture for disassembly and recycling? And how do we shift to new business models that support durable products and re-use?

April 7, 2016 LAUNCH Nordic Partners: IKEA Group, Novozymes, Kvadrat, The Danish Environmental Protection Agency, The Danish Ministry of Foreign Affairs, Region Skåne teamed up with representatives from The City of Copenhagen, The Capital Region of Denmark, Innovation Skåne, Dansk Retursystem and key representatives from the world of materials to kick of the LAUNCH Nordic Cycle on Closing the Loop.

The purpose of the ‘Big Think’ was to bring some of the different players it takes to close material loops into one room to discuss models for making it happen.

Circular Economy IKEA

To open the discussion the following people gave short presentations:

  • Håkan Nordkvist (Head of Sustainability Innovation at the Ikea Group)
  • Claus Stig Pedersen (Head of Corporate Sustainability at Novozymes)
  • Mikkel Stenbæk Hansen (Deputy Head of Division at the Danish EPA)
  • Lars Krejberg Petersen (CEO of Dansk Retursystem A/S)

Claus Stig Pedersen Novozymes

After sharing different perspectives on Closing the Loop the participants mapped out innovation opportunity areas and closed in on themes for the LAUNCH Nordic Innovation Challenge 2016.

Anders Byriel og Ida Auken

Over the coming month the LAUNCH Nordic partners will analyse the outcome of the event and finalise the Innovation Challenge, which will be announced in Q2 of 2016.

Closed loop

Within the next few months we will host a launch-event for this years Innovation Challenge and start the 2016 call for innovators from around the world.

See  more pictures from the event here

Read more about the 2015 LAUNCH Nordic Innovators

LAUNCH Nordic aims to revolutionize Sustainable Materials

NASA, IKEA Group, Novozymes, Nike Inc., Kvadrat, Nordic Government Institutions, leading scientists, designers and materials innovators joined the LAUNCH Nordic Summit April 28 in Copenhagen, to shape a better world of materials.

Materials have a significant impact on the planet. We globally produce 8 tons of plastic per. second, that is enough material to wrap up Sweden in plastic every 8 minutes. Only 1% of this is bio-plastic.

The LAUNCH Nordic Summit April 28, gathered key industry players, policy makers, material innovators, designers, pioneering researchers who will join forces to reimagine a greener value chain for materials. The Summit united representatives from organisations like Nike Inc., NASA, USAID, U.S. State Department, IKEA, Novozymes, Kvadrat, LEGO, H&M, Carlsberg, Haldor Topsoe, Ellen MacArthur Foundation and several Nordic gov. officials.

Morten Østergaard Deputy Prime Minister Denmark

“The greatest challenges we face as societies, are global and demands solutions reaching across borders. They cannot be solved by nations or politicians alone. Collaboration like LAUNCH Nordic between American and Nordic institutions, governments and some of the largest companies, is the way forward if we want to find and accelerate sustainable solutions.

Morten Østergaard, Minister of Economic Affairs and the Interior.

Imagine a world where the raw materials for your t-shirt were grown in the ocean. Where microorganisms from food waste and fungi were being turned into packaging or furniture. Where your bed actively helped clean the air in your bedroom. And imagine that instead of owning everything around you, you leased it, keeping products and materials in the loop.

During the Summit, the LAUNCH Nordic Innovation Challenge 2015 was announced. The challenge will be open to individuals and teams, start-ups and established companies.

 

Deadline for applications will be August 12, 2015. In October 2015 the top 10 innovations will be selected and participants will take part in a unique acceleration program that provides support, networking, and mentoring from influential business and government leaders.

Catherine Coleman NASA

“As NASA continues to develop the next-generation spacecraft astronauts will use to travel beyond low-Earth orbit on their way to an asteroid and eventually Mars, we are very interested in advancing our understanding of the system of materials. The Nordic region has been a pioneer when it comes to sustainability, and we look forward to gaining insights from the Nordic organizations and innovators who will take part in LAUNCH Nordic.”

Dr. Catherine Coleman, NASA Astronaut & PhD in Chemistry.

LAUNCH Nordic will search for innovations with the potential to go to scale globally, as well as game‐changing early stage technologies and prototypes. Innovations can be business models, financial instruments, technologies or programs that have the potentials to shape a more sustainable world of materials and manufacturing. Read more here.

LAUNCH Nordic is a partnership between IKEA Group, Novozymes, Kvadrat, Vinnova, The Capital Region of Denmark, Region Skåne, The Danish Ministry of Foreign Affairs, The Danish Ministry of the Environment, and Malmö Stad. What unites the partners in LAUNCH Nordic is a commitment to help green the value chain of materials, initiate industry collaborations, and scale sustainability innovations in materials.

Håkan Nordkvist IKEA Group

“We are working to make our whole product range more sustainable, including developing and expanding our use of materials that are better for people and the planet and playing an active role in the transition to a circular economy. LAUNCH Nordic is a collaboration of organisations committed to scaling up new sustainable materials and innovations and we are delighted to be involved.”

Håkan Nordkvist, Head of Sustainability Innovation, IKEA Group

LAUNCH Nordic is a part of LAUNCH – a global innovation platform founded by Nike Inc., NASA, The U.S. Agency for International Development (USAID), and The U.S. Department of State. LAUNCH aims to move beyond incremental change to identify and accelerate innovations that will help revolutionize sustainable materials.

claus-stig-pedersen-novozymes

“What is special about LAUNCH Nordic is the strong partnership of both government, academic and industry. Public Private Partnerships is exactly what we need to help sustainable innovations go to scale. We look forward to help shape a more sustainable world of materials.

Claus Stig Pedersen, Senior Director, Sustainability, Novozymes.

Among participants at the LAUNCH Nordic Summit will be: Catherine Coleman, NASA Astronaut & PhD in Chemistry, Håkan Nordkvist, Head of Sustainability Innovation, IKEA Group, Andrew Morlet, CEO of Ellen MacArthur Foundation, Nelleke van der Puil, VP Materials, LEGO Group and Ida Auken, Member of Danish Parliament & Young Global Leader WEF.

”We are excited to see the number and reach of the companies present at this year’s LAUNCH Nordic Summit. LAUNCH Nordic is a great example how partners on an international scale by joining forces can drive sustainability thus making a real impact. We are welcoming all our international partners in Greater Copenhagen to help us drive green growth by developing tomorrow’s solutions for production methods and new materials”.

Sophie Hæstorp Andersen, Chairman Capital Region of Denmark.

For more information about the Summit please contact Sofus Midtgaard, LAUNCH Nordic: +45 30220111 – or sofus@launch.org. For more about LAUNCH Nordic partners please contact:

Contacts

–        NASA:  Joshua Buck: jbuck@nasa.gov

–        IKEA Group: Jamie Rusby: jamie.rusby@ikea.com

–        Novozymes: Debbie Spillane: DbSp@novozymes.com

–        Capital Region of Denmark:  70 20 95 88

–        Danish Ministry of the Environment:  +45 40859405 mshan@mst.dk

–        Danish Ministry of Economic Affairs and the Interior: Philip Flores +45 72282400 pf@oim.dk

–        LAUNCH Nordic: Sofus Midtgaard: + 45 30220111 sofus@launch.org

 

About LAUNCH Nordic

LAUNCH Nordic is a public-private partnership by IKEA Group, Novozymes, Kvadrat, The Ministry of The Environment, The Danish Ministry of Foreign Affairs, VINNOVA, Region Skåne, Malmö Stad, The City of Copenhagen and The Capital Region of Denmark. The initiative to introduce the Nordic region in the global LAUNCH collective was taken by a project group consisting of Copenhagen School of Design and Technology, Danish Fashion Institute, Danish Design Center and Leaderlab

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