LAUNCH unites big brands at Nike HQ to accelerate Circular Economy

The shift to a circular economy requires new levels of innovation and collaboration. Everybody’s talking about the tremendous potential of the Circular Economy. Constraints on the planet are driving demand for resource-efficient and closed-loop products, services, and corporate models. But how do we create circular systems, material streams, and new business models to support the transition?

March 2 and 3, LAUNCH and its partners — including Nike Inc., IKEA Group, Novozymes, Kvadrat and several Nordic government institutions, with support from the eBay Foundation — hosted a summit at Nike’s world headquaters in Portland for fifteen Circular Economy startups and innovators to collaborate with partners and external organizations on ways to accelerate the transition to a more circular economy.

Cyrus Wadia Nike

Cyrus Wadia, VP, Nike opening the LAUNCH Circular Innovation Summit at Nike HQ – Photo: Ben Mund

“At Nike, we believe that our future growth will depend on a healthy planet for athletes everywhere. This means not just reducing our use of finite resources, but using new resources born out of tomorrow’s innovative technologies. To get there, we will need breakthrough innovation from diverse and unexpected communities working together. That’s what makes LAUNCH and its mission so important. Today’s ideas can grow into tomorrow’s solutions.”

Cyrus Wadia, VP, Nike Inc.

Discussing some of the key systems changes that are needed to drive circular solutions, Hakan Nordkvist, head of Sustainability Innovation at IKEA Group, pointed out that one of the urgencies is to change consumer behavior. Innovations are needed to create convenience in order to engage more people in the system.

Haakan Nordkvist, IKEA opening the LAUNCH Circular Innovation Summit at Nike HQ

Håkan Nordkvist, IKEA opening the LAUNCH Circular Innovation Summit at Nike HQ – Photo: Ben Mund

”We want to have a positive impact on people and the planet and that includes playing an active role in moving toward a circular economy. We are thrilled to see so many leading companies and pioneering innovators gather at the LAUNCH Circular Innovation Summit to collaborate for a better future.

Håkan Nordkvist, Head of Sustainability Innovation, IKEA Group

Fifteen past and present LAUNCH innovators were selected to participate in the Summit:

LAUNCH Circular Innovators

One of the participating innovators was May Al-Karooni Founder of Globechain – a platform to connect businesses, charities and people to reuse unwanted items:

The LAUNCH Circular Innovation Summit at Nike’s global headquarters in Portland brought together over 100 industry pioneers, innovators, leading researchers, and investors who can help identify and deliver innovation for a circular economy.

Claus Stig Pedersen Novozymes and Cyrus Wadia Nike

Claus Stig Pedersen, Head of Corporate Sustainability @ Novozymes and Cyrus Wadia, VP @ Nike – Photo by Ben Mund

The head of Corporate Sustainability at the Danish company Novozymes, Claus Stig Pedersen, kicked off the second day of the summit.

“We look forward to collaborating with leading companies, government institutions, and innovators on finding new sustainable solutions and building a roadmap to the circular economy. Public-private partnerships are exactly what we need to help sustainable innovations get to scale.”

Claus Stig Pedersen, Head of Corporate Sustainability, Novozymes

Astronaut Cady Coleman shared her perspective from the ultimate circular habitat — the International Space Station.

Cady Coleman former NASA Astronaut

Cady Coleman former NASA Astronaut gives her unique perspective on circularity and closed loop systems – Photo: Ben Mund.

“To look beyond borders and co-innovate with unconventional partners is key, if we want to achieve great things. I look forward to meeting with amazing people and innovators from all over the world to discuss how we take circularity and closed loop solutions to a whole new level. “

Dr. Catherine Coleman, former NASA Astronaut & PhD in Chemistry

The Summit brought together unlikely partnerships across industry and government including IKEA Group, eBay, and several Nordic government organizations and companies including Novozymes, Kvadrat. A new LAUNCH partner and supporter of this years LAUNCH Circular Innovation Summit was eBay.

Chris Librie eBay opening LAUNCH Circular Innovation Summit

Chris Librie, Head of Global Impact, eBay – Photo by Ben Mund

“eBay was founded on the belief that our platform can help create an enduring and better kind of commerce. Through eBay, we make it as easy as possible for consumers to sell and participate in the power of the circular economy. By helping to extend the useful life of products, we’re giving them the chance to have many lives and serve many people. We are excited to join this extraordinary network that nurtures innovation and drives towards systems change.”

Chris Librie, Senior Director, Global Impact, eBay           

Part of the summit was dedicated to envision a shared Circular Economy Future and co-create a Circular Economy Roadmap.

Jeff Hamoui, LAUNCH – Photo by Ben Mund

“You can’t change a system until you know where you want to go. We think the future is a fascinating place from which to begin designing.”

Jeff Hamaoui, co-founder and global lead, LAUNCH

Most of the second day of the Summit was dedicated to identify collective action, pilots and areas of collaborative innovation to accelerate a more circular future.

Sofus Midtgaard, LAUNCH – Photo by Ben Mund

“It’s been amazing working with so many different companies and having one of our founding partners Nike hosting this event. Our 2017 innovation challenge on Design & Manufacturing for the Circular Economy will be launched on June 5th at the World Circular Forum in Helsinki. Insights and feedback from this week’s forum will be incorporated in this global challenge.”

Sofus Midtgaard, co-founder of LAUNCH Nordic & Circular lead

  

About LAUNCH:

Founded in 2009 as a strategic partnership between NASA, NIKE, Inc., the US Department of State, and the US Agency for International Development, LAUNCH identifies and supports visionaries whose ideas, technologies, or programs have the potential to create a better world.  Through a series of meetings, events, and an annual forum, LAUNCH has successfully introduced innovations that are solving urgent challenges facing our society today.
Since its founding, LAUNCH has attracted numerous additional strategic partners and supporters. In 2016, LAUNCH ran multiple challenges focusing on Food, Smarter Chemistry and on Closing the Loop.           

LAUNCH global innovator reach

 

In Search of Sustainable Materials: Accelerating the Transition to Healthy Products

It’s been shown that the materials needed to create a product makes up about 70%, on average, of the environmental footprint in apparel, furniture, packaging and toys. Addressing resource scarcity and environmental issues in the supply chain is becoming increasingly crucial for every brand’s license to operate. As more and more brands are looking to source materials in sustainable ways, they are encountering a complex mix of successes and challenges.

At this years Sustainable Brands conference in Copenhagen Leaderlab’s Managing Partner Sofus Midtgaard headed a panel: In Search of Sustainable Materials: Accelerating the Transition to Healthy Products. Sustainable Materials pioneers from IKEA, LEGO, Carlsberg, Novozymes and Sustainability Consult presented new products, shared cases and discussed opportunities, challenges and the need for Partnerships.

Jonas Engberg Ikea

While the session underlined the importance of new products based on sustainable materials from the IKEA, LEGO and Carlsberg it also articulated the need for collaboration and partnerships to disrupt value chains and take new sustainable materials to scale.

Claus Stig Pedersen Senior Director of Corporate Sustainability from Novozymes and Kathryn Sheridan Founder of Sustainability Consult invited the panel participants to think of their sustainable materials in new contexts.

claus-stig-pedersen-novozymes

Moderator Sofus Midtgaard then took the lead and invited Jonas Engberg (IKEA), Tim Brooks (LEGO) and Simon Hoffmeyer Boas (Carlsberg) to switch seats/change jobs and advice from the position of their new job-position.

The new ‘leaders’ of sustainability in IKEA, LEGO and Carlsberg gave their contention on the complexity of opportunities and difficulties in developing with sustainable materials.

Afterwards, the floor was open for questions. The debate on if recycling is always the right choice, recyling vs. biodegradable materials, bioplastic, secutiry, scale and how to keep the cost down for customers constituted the many challenges connected to the transition to more sustainable materials.

Introduction slides from the sessions are available here:

We wish to thank:

  • Jonas Engberg, Sustainability Manager, 
IKEA
  • Tim Brooks
 Vice President for Environmental Responsibility, LEGO
  • Simon Hoffmeyer Boas, Director, Corporate Communications & CSR
  • Claus Stig Pedersen, Head of Corporate Sustainability, Novozymes
  • Kathryn Sheridan CEO & Founder, 
Sustainability Consult

Please see the event description here

LAUNCH Nordic Forum November 4-5, 2015 Malmö

IKEA Group, Nike Inc., NASA, Novozymes, Kvadrat, førende forskere, investorer samt nordiske og amerikanske regeringsrepræsentanter mødes i Malmø den 4.-5. November for at hjælpe 10 innovatører med at forme en verden af materialer, der er mere bæredygtig.

LAUNCH Nordic er en global innovationsplatform med fokus på bæredygtighed og måden, hvorpå vi i dag producerer og anvender materialer. I et forsøg på at gøre materialers værdikæde mere miljøvenlig, sætte skub i samarbejdet inden for erhvervslivet og få udbredt innovative idéer vedrørende bæredygtighed har LAUNCH Nordic fundet frem til 10 innovative idéer, der kan forbedre den måde, hvorpå vi anvender materialer.

Efter LAUNCH Nordic Summit den 28. april fik innovatører fra hele verden muligheden for at komme med innovative idéer, hvilket resulterede i 97 henvendelser fra over 35 lande på seks kontinenter. Et panel bestående af eksperter inden for området har nøje gennemgået alle henvendelserne. LAUNCH Nordics partnere har så udvalgt de 10 bedste innovatører, som nu indbydes til at deltage i mødet LAUNCH Nordic Forum i Malmø.

claus-stig-pedersen-novozymes

“I år har der været markante innovatører fra hele verden med, og det er dejligt at se, at der er særdeles konkurrencedygtige nordiske innovatører med i feltet. Det unikke ved LAUNCH Nordic er samarbejdet mellem den offentlige og den private sektor om at skabe de rigtige betingelser for at få udbredt de nye bæredygtige løsninger. Vi glæder os meget til at møde innovatørerne på LAUNCH Nordic Forum i Malmø.”

Claus Stig Pedersen, Head of Sustainability, Novozymes

På mødet LAUNCH Nordic Forum, 4-5 november, mødes 35 erhvervsledere, materialeeksperter, regeringsembedsmænd og investorer for at bidrage med deres indsigt og give gode råd om, hvordan man kan udbrede de ti innovationer indenfor bæredygtige materialer.

Håkan Nordkvist IKEA Group

“Jeg er virkelig spændt på at være med til LAUNCH Nordic Forum igen i år. LAUNCH Nordic har fået et rekordstort antal henvendelser fra innovatører fra hele verden, og jeg glæder mig til at arbejde sammen med de ti innovatører, der er udvalgt i år, om at få deres løsninger udbredt.”

Håkan Nordkvist, Head of Sustainability Innovation, IKEA Group

Hvert år fokuserer LAUNCH Nordic på et specifikt emne. I 2015 er der fokus på alternative råmaterialer og dyrkningsmetoder, bæredygtigt design og bæredygtig fremstilling samt bedre designredskaber til en cirkulær økonomi.

LAUNCH Nordic har udvalgt de 10 innovatører ud fra den positive miljømæssige eller sociale påvirkning, de har. De forskellige innovative idéer har potentiale til markant at forbedre bæredygtigheden i produktions-, fremstillings- og genbrugsfasen ved at indføre nye typer materialer eller alternative måder at anvende kendte materialer på.

De 10 LAUNCH Nordic-innovatører i 2015 er (i alfabetisk orden):

• AVESPA – Produktion af algebiomasse (US)
• EKOBALANS – Naturlige gødningsstoffer ud fra restprodukter (SE)
• MODTI – Elektronisk formelig hardware (FI)
• NIL TECHNOLOGY – Nanoprægede plastoverflader (DK)
• PAD HEAVEN – Hygiejnebind fremstillet af stængler af bananplanter (KE)
• PAXYMER – Miljøvenlig brandhæmmer (SE)
• POND – Biobaseret polymerharpiks (DK)
• SAPROGLUE – Biobaseret lim af sedimenter i søer (LV)
• SVENSKA AEROGEL – Ny metode til produktion af aerogel (SE)
• WET-GREEN – Naturlig garvning af læder (DE)

Feltet består af helt nye såvel som veletablerede virksomheder, og de udvalgte virksomheder fremlægger deres idéer og teknologier for et LAUNCH Nordic Council, der består af førende globale virksomheder, ministerier, forskningsinstitutioner – og endda astronauter.

Catherine Coleman NASA

 “Det er helt afgørende, at vi ser ud over vores egne grænser og indgår utraditionelle innovative partnerskaber, hvis vi vil opnå noget stort her på jorden og endnu længere væk. Her i Norden er der en stærk tradition og et stort potentiale, for så vidt angår bæredygtige løsninger på globale udfordringer. Og det er grunden til, at jeg glæder mig til LAUNCH Nordic Forum.”

Dr. Catherine Coleman, NASA-astronaut og Ph.d. i kemi

Efter LAUNCH Nordic Forum deltager innovatørerne i et acceleratorprogram, der skal være med til at få deres innovationer udbredt. En af de innovatører, der har gennemgået LAUNCH Nordics acceleratorprogram i 2014, er den svenske virksomhed Re:Newcell, som har udviklet en metode til effektiv genanvendelse af affaldstekstiler.

“I forbindelse med LAUNCH Nordic Forum kom vi ikke alene i kontakt med nogle af de vigtigste aktører på markedet, men fik også mulighed for at udvikle vores forretningsplan i samarbejde med både vores fremtidige kunder og vores fremtidige leverandører. Der var virkelig tale om en acceleratoreffekt!”

Henrik Norlin, Re:Newcell (Sverige), LAUNCH Nordic Innovator 2014

Deltagerne i LAUNCH Nordic Council er bl.a.: Håkan Nordkvist, Head of Sustainability Innovation, IKEA Group; Anders Byriel, adm. direktør, Kvadrat; Geert Aagaard Andersen, ambassadør og sekretariatschef (3GF), Udenrigsministeriet; Mikkel Stenbæk, funktionsleder, Miljøstyrelsen; Carin Daal, afdelingschef, Region Skåne; Mike van der Zanden, Sustainability Director, Supply Chain Innovation Europe, Nike; Kira Blackwell, Program Executive, Office of the Chief Technologist, NASA – samt mere end 25 andre erhvervsrepræsentanter, iværksættere, forskere og investorer. De bidrager med kapital, troværdighed og evne til at hjælpe de ti innovatører med at få deres innovationer udbredt globalt.

Du kan finde flere oplysninger om dette års LAUNCH Nordic Challenge på:
http://www.launch.org/challenges/nordic-challenge-materials

Hvis du vil have flere oplysninger om innovatørerne og Forum-mødet, bedes du kontakte Sasha Beckmann, Lead Project Manager, LAUNCH Nordic: +45 40156483 – eller sasha@launch.org.

Hvis du vil vide mere om LAUNCH Nordic-partnerne, bedes du kontakte:

– IKEA Group: Jamie Rusby, ‎Head of Sustainability Communications: jamie.rusby@ikea.com
– Miljøministeriet: Mikkel Stenbæk: +45 40859405, mshan@mst.dk
– Udenrigsministeriet: Geert Aagaard Andersen, ambassadør og sekretariatschef (3GF),
– Novozymes: Debbie Spillane, Corporate Press Officer: DbSp@novozymes.com
– LAUNCH Nordic: Sofus Midtgaard: +45 30 220 111, sofus@launch.org

Baggrund

LAUNCH Nordic er en global innovationsplatform bestående af: IKEA Group, Novozymes og Kvadrat samt Global Green Growth Forum (3GF), Miljøministeriet, Region Skåne, Malmö Stad, VINNOVA og Region Hovedstaden. LAUNCH Nordic blev etableret i samarbejde med LAUNCH-grundlæggerne NASA, NIKE, United States Agency for International Development (USAID) og det amerikanske udenrigsministerium.

10 Innovations That Could Create A Better World Of Materials

LAUNCH Nordic ForumLAUNCH Nordic Forum November 4-5, 2015 in Malmö

IKEA Group, Nike Inc., NASA, Novozymes, Kvadrat, Leading Scientists, Investors, Nordic and U.S. Gov. Representatives will team up in Malmö, Sweden, Nov. 4-5 to support 10 innovators in shaping a more sustainable world of materials.

LAUNCH Nordic is a global innovation platform tackling sustainability challenges related to how we produce and use materials today. In an effort to green the value chain of materials, to initiate industry collaborations, and to scale sustainability innovations LAUNCH Nordic has identified 10 innovations that can change the system of using materials to a better one.

LAUNCH Nordic Forum 2014

A public call for innovations was released at the LAUNCH Nordic Summit, April 28, resulting in 97 applications from over 35 countries covering six continents. A panel of subject matter experts has carefully reviewed the applications. The LAUNCH Nordic partners selected the ten top innovators, who are now invited to participate in the LAUNCH Nordic Forum in Malmö, Sweden.

“This year we have seen strong innovators from all over the world, and I am happy to see a highly competitive Nordic field of innovators. The unique thing about LAUNCH Nordic is the public and private sector collaboration to create the right conditions to scale such new sustainable solution. We look very much forward to meet the innovators at the Forum in Malmo.”

Claus Stig Pedersen, Head of Sustainability, Novozymes

At the LAUNCH Nordic Forum in November, 35 industry executives, materials experts, government officials and investors will gather, to offer insight and guidance to help scale the ten innovations.

“I am exited to join the LAUNCH Nordic Forum again this year. LAUNCH Nordic have received a record number of applications from innovators around the world, and I am looking forward to work with this year’s ten selected innovators on how to take them to scale.“

Håkan Nordkvist, Head of Sustainability Innovation, IKEA Group

Each year LAUNCH Nordic puts focus on a specific theme. In 2015, the focus is on alternative raw materials and cultivation, sustainable design and manufacturing, and better design tools for a circular economy.

The 10 LAUNCH Nordic innovators are all selected based on their positive environmental or social impact. Their respective innovations have the potential to significantly increase sustainability in production, manufacturing, and recycling by introducing new types of materials, or alternative ways of using known materials.

The top 10 LAUNCH Nordic innovators 2015 are (in alphabetic order):
AVESPA – Production of algal biomass (US)
EKOBALANS – Natural fertilizers from residues (SE)
MODTI – Electronically shapable hardware (FI)
NIL TECHNOLOGY – Nano imprinted plastic surfaces (DK)
POND – Bio-based polymer resin (DK)
PAD HEAVEN – Sanitary pads made of banana stems (KE)
PAXYMER – Green flame-retardant (SE)
SAPROGLUE – Bio-based glue from lake sediments (LV)
SVENSKA AEROGEL – New production method for Aerogel (SE)
WET-GREEN – Natural leather tanning (DE)

Ranging from start-ups to established companies, the selected innovators will present their ideas and technologies to the LAUNCH Nordic Council that is comprised by leading global companies, ministries, research institutions – and even astronauts.

“To look beyond borders and co-innovate with unconventional partners is key, if we want to achieve great things on Earth and beyond. The Nordic region has a strong tradition and so much potential when it comes sustainable solutions to global challenges. That is why I look forward to the LAUNCH Nordic Forum.”

Dr. Catherine Coleman, NASA Astronaut & PhD in Chemistry.

Following the LAUNCH Nordic Forum, innovators will take part in an accelerator program to help them bring their innovations to scale. One of the Innovators who has been through the LAUNCH Nordic 2014 Accelerator is the Swedish company Re:Newcell, who has developed a methods for efficient recycling of waste textiles;

“At the LAUNCH Nordic Forum we not only got in contact with some of the most important actors on the market, we got a chance to develop our business plan in co-operation with both our future customers as well as our future suppliers. This was a true accelerator!”

Henrik Norlin, Re:Newcell (Sweden), LAUNCH Nordic Innovator 2014

The LAUNCH Nordic Council participants include: Håkan Nordkvist, Head of Sustainability Innovation, IKEA Group, Anders Byriel, CEO Kvadrat, Geert Aagaard Andersen, Ambassador & Head of Secretariat (3GF), Danish Ministry of Foreign Affairs, Mikkel Stenbæk, Deputy Head of Division, Danish EPA, Carin Daal, Head of Department, Region Skåne, Mike van der Zanden, Sustainability Director, Supply Chain Innovation Europe, Nike, Kira Blackwell, Program Executive, Office of the Chief Technologist, NASA – together with more than 25 other industry representative, entrepreneurs, scientist and investors. They will provide access to capital, credibility and capacity to help the ten innovators scale globally.

Catherine Coleman NASA

LAUNCH invites you to follow the hashtag #LAUNCHNordic on Tuesday November 3, 2015 from 5:30-6:00 CET (12:30 EST & 9:30 PST) for a social storytelling event on Twitter and Periscope. NASA Astronaut Cady Coleman will be joined by three LAUNCH innovators for a conversation on sustainability and materials innovation. We encourage you to follow along and add your voice to the conversation using #LAUNCHNordic. The main Twitter handles for this event will be: @Astro_Cady @LAUNCHorg and @LAUNCHNordic

For more information on the challenge please go to:
http://www.launch.org/challenges/nordic-challenge-materials

For more information about Innovators and the Forum please contact Sasha Beckmann, Lead Project Manager LAUNCH Nordic: +45 40156483 – or sasha@launch.org.

For more about LAUNCH Nordic partners please contact:
– IKEA Group: Jamie Rusby, ‎Head of Sustainability Communications: jamie.rusby@ikea.com
– Danish Ministry of the Environment: Mikkel Stenbæk: +45 40859405, mshan@mst.dk
– Novozymes: Debbie Spillane, Corporate Press Officer: DbSp@novozymes.com
– LAUNCH Nordic: Sofus Midtgaard: +45 30 220 111, sofus@launch.org

Background

LAUNCH Nordic is a global innovation platform by: IKEA Group, Novozymes, and Kvadrat, as well as the Global Green Growth Forum (3GF), The Danish Ministry of the Environment, Region Skåne, Malmö Stad, VINNOVA, and The Capital Region of Denmark. LAUNCH Nordic was created in collaboration with LAUNCH founders NASA, NIKE, The U.S. Agency for International Development (USAID) & The U.S. Department of State.

Relevant information

LAUNCH Nordic aims to revolutionize Sustainable Materials

NASA, IKEA Group, Novozymes, Nike Inc., Kvadrat, Nordic Government Institutions, leading scientists, designers and materials innovators joined the LAUNCH Nordic Summit April 28 in Copenhagen, to shape a better world of materials.

Materials have a significant impact on the planet. We globally produce 8 tons of plastic per. second, that is enough material to wrap up Sweden in plastic every 8 minutes. Only 1% of this is bio-plastic.

The LAUNCH Nordic Summit April 28, gathered key industry players, policy makers, material innovators, designers, pioneering researchers who will join forces to reimagine a greener value chain for materials. The Summit united representatives from organisations like Nike Inc., NASA, USAID, U.S. State Department, IKEA, Novozymes, Kvadrat, LEGO, H&M, Carlsberg, Haldor Topsoe, Ellen MacArthur Foundation and several Nordic gov. officials.

Morten Østergaard Deputy Prime Minister Denmark

“The greatest challenges we face as societies, are global and demands solutions reaching across borders. They cannot be solved by nations or politicians alone. Collaboration like LAUNCH Nordic between American and Nordic institutions, governments and some of the largest companies, is the way forward if we want to find and accelerate sustainable solutions.

Morten Østergaard, Minister of Economic Affairs and the Interior.

Imagine a world where the raw materials for your t-shirt were grown in the ocean. Where microorganisms from food waste and fungi were being turned into packaging or furniture. Where your bed actively helped clean the air in your bedroom. And imagine that instead of owning everything around you, you leased it, keeping products and materials in the loop.

During the Summit, the LAUNCH Nordic Innovation Challenge 2015 was announced. The challenge will be open to individuals and teams, start-ups and established companies.

 

Deadline for applications will be August 12, 2015. In October 2015 the top 10 innovations will be selected and participants will take part in a unique acceleration program that provides support, networking, and mentoring from influential business and government leaders.

Catherine Coleman NASA

“As NASA continues to develop the next-generation spacecraft astronauts will use to travel beyond low-Earth orbit on their way to an asteroid and eventually Mars, we are very interested in advancing our understanding of the system of materials. The Nordic region has been a pioneer when it comes to sustainability, and we look forward to gaining insights from the Nordic organizations and innovators who will take part in LAUNCH Nordic.”

Dr. Catherine Coleman, NASA Astronaut & PhD in Chemistry.

LAUNCH Nordic will search for innovations with the potential to go to scale globally, as well as game‐changing early stage technologies and prototypes. Innovations can be business models, financial instruments, technologies or programs that have the potentials to shape a more sustainable world of materials and manufacturing. Read more here.

LAUNCH Nordic is a partnership between IKEA Group, Novozymes, Kvadrat, Vinnova, The Capital Region of Denmark, Region Skåne, The Danish Ministry of Foreign Affairs, The Danish Ministry of the Environment, and Malmö Stad. What unites the partners in LAUNCH Nordic is a commitment to help green the value chain of materials, initiate industry collaborations, and scale sustainability innovations in materials.

Håkan Nordkvist IKEA Group

“We are working to make our whole product range more sustainable, including developing and expanding our use of materials that are better for people and the planet and playing an active role in the transition to a circular economy. LAUNCH Nordic is a collaboration of organisations committed to scaling up new sustainable materials and innovations and we are delighted to be involved.”

Håkan Nordkvist, Head of Sustainability Innovation, IKEA Group

LAUNCH Nordic is a part of LAUNCH – a global innovation platform founded by Nike Inc., NASA, The U.S. Agency for International Development (USAID), and The U.S. Department of State. LAUNCH aims to move beyond incremental change to identify and accelerate innovations that will help revolutionize sustainable materials.

claus-stig-pedersen-novozymes

“What is special about LAUNCH Nordic is the strong partnership of both government, academic and industry. Public Private Partnerships is exactly what we need to help sustainable innovations go to scale. We look forward to help shape a more sustainable world of materials.

Claus Stig Pedersen, Senior Director, Sustainability, Novozymes.

Among participants at the LAUNCH Nordic Summit will be: Catherine Coleman, NASA Astronaut & PhD in Chemistry, Håkan Nordkvist, Head of Sustainability Innovation, IKEA Group, Andrew Morlet, CEO of Ellen MacArthur Foundation, Nelleke van der Puil, VP Materials, LEGO Group and Ida Auken, Member of Danish Parliament & Young Global Leader WEF.

”We are excited to see the number and reach of the companies present at this year’s LAUNCH Nordic Summit. LAUNCH Nordic is a great example how partners on an international scale by joining forces can drive sustainability thus making a real impact. We are welcoming all our international partners in Greater Copenhagen to help us drive green growth by developing tomorrow’s solutions for production methods and new materials”.

Sophie Hæstorp Andersen, Chairman Capital Region of Denmark.

For more information about the Summit please contact Sofus Midtgaard, LAUNCH Nordic: +45 30220111 – or sofus@launch.org. For more about LAUNCH Nordic partners please contact:

Contacts

–        NASA:  Joshua Buck: jbuck@nasa.gov

–        IKEA Group: Jamie Rusby: jamie.rusby@ikea.com

–        Novozymes: Debbie Spillane: DbSp@novozymes.com

–        Capital Region of Denmark:  70 20 95 88

–        Danish Ministry of the Environment:  +45 40859405 mshan@mst.dk

–        Danish Ministry of Economic Affairs and the Interior: Philip Flores +45 72282400 pf@oim.dk

–        LAUNCH Nordic: Sofus Midtgaard: + 45 30220111 sofus@launch.org

 

About LAUNCH Nordic

LAUNCH Nordic is a public-private partnership by IKEA Group, Novozymes, Kvadrat, The Ministry of The Environment, The Danish Ministry of Foreign Affairs, VINNOVA, Region Skåne, Malmö Stad, The City of Copenhagen and The Capital Region of Denmark. The initiative to introduce the Nordic region in the global LAUNCH collective was taken by a project group consisting of Copenhagen School of Design and Technology, Danish Fashion Institute, Danish Design Center and Leaderlab

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