Circular Economy is taking off – meet the innovators & pioneers paving the way…

The shift to a circular economy requires new levels of innovation, collaboration and collective action. To accelerate the shift we teamed up 10 Circular Economy innovators with industry pioneers including LAUNCH partners Nike Inc., IKEA Group, eBay, Novozymes, Kvadrat and several Nordic government institutions at this years LAUNCH Circular Inovation Summit March 2-3 at Nike HQ in Portland.

Here is a sneak-peek into the Summit and the collaboration and conversations between 10 LAUNCH Circular Economy Innovators, partners and industry pioneers:

At LAUNCH we believe the shift towards a circular economy requires new innovations, collaborations and not least action. As the world develop we need to meet new and growing demands in the future – this will require products designed for disassembly and reuse, efficient take back processes and business models that keep materials in play longer and more effectively.

Cyrus Wadia, VP for Sustainable Business Innovation at Nike underlined the importance of collaboration when he stated “We can’t do this alone“. We need innovations that support the circular economy and partners gathering around the innovations to reach a more circular future.

Such innovations are represented in the solutions provided by LAUNCH innovators. At the Summit entrepreneur Vigga Svensson of and Håkan Nordqvist, Director of Sustainability at IKEA, talked about why it’s imperative to entice consumers to be part of a sustainable culture.

Siddharth Hande of Kabadiwalla Connect and Amy Millington of eBay brought another important perspective to understanding circular economy as they talked about the importance of inclusivity and understanding the local context especially in the developing world.

Vigga Svensson of Vigga.Us and Siddharth Hande of Kabadiwalla Connect both represent new business models and solutions in a circular economy – at the LAUNCH website you can find more videos of LAUNCH Innovators describing their circular solutions within; recycling of cotton, green chemistry, platforms, technologies, waste to resource, supply chains, ecosystems and much more.

LAUNCH Innovators at LAUNCH Circular Innovation Summit. Photo: Ben Mund


Established in 2009, LAUNCH is a network-centred innovation platform founded on the belief that the problems of today are too big to be solved by any one organization alone. Our unique approach is to convene and curate networks of individuals and organizations to forge pathways for change together.

LAUNCH was founded by NASA, the U.S. Agency for International Development, the U.S. Department of State and NIKE, Inc., who joined together to identify, showcase and support innovative approaches to sustainability challenges.


Three LAUNCH Nordic Innovators present at Disruptive Innovation Festival

Disruptive Innovation Festival

Through a collaboration bestween LAUNCH Nordic and Ellen MacArthur Foundation three LAUNCH Nordic innovators will present their innovation at the Disruptive Innovation Festival (DIF) November 7: 10:00-11:00 GMT.

The LAUNCH Nordic Innovation Challenge 2014 called for innovations with the potential to transform the system of textiles, fabrics and fibers to one that has a minimal environmental impact and/or drives social equality. Innovations were selected based in their potential to scale in two years include business models, technologies and programs.

The focus of the 2014 Innovation Challenge were:

  • Closed Loop Solutions & Design for Disassembly
  • Cleaner Manufacturing & Green Chemistry
  • Sustainable Investment & Procurement
  • End-user Engagement

Vigga-USIn a live Disruptive Innovation Festival webinar, you can meet three of the innovators from this year’s LAUNCH Nordic challenge:

  • Purewaste – Creating 100% recycled textiles through upcycling pre-consumer textile waste
  • Re:newcell – Cellulosic Textile Closed Loop Recycling
  • – Circular subscription concept for leasing of high quality childrens wear

LAUNCH Nordic is a global innovation platform that unites industry leaders and innovators to identify and scale sustainable innovations in materials.

LAUNCH Nordic was created in collaboration with LAUNCH, a strategic partnership between NIKE, NASA, The U.S. Agency for International Development (USAID) and The U.S. Department of State.

LAUNCH is focused on positively transforming the system of materials and manufacturing, which can have dramatic social, environmental and economic impacts on the world.

The core partners of LAUNCH Nordic are Nordic-based companies IKEA, Novozymes and Kvadrat, as well as the Global Green Growth Forum, The Danish EPA, the Fund for Green Business Development, the City of Copenhagen, and Vinnova.

You’ll need to sign up for the Disruptive Innovation Festival to attend this event.
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