By 2050 people living in cities will increase by 2.5-3.0 billion caused by urbanization. Climate Change will impact food production worldwide. And while obesity cost 2.0 trillion $ globally in treatments we still have 800 million people going to bed hungry every night. A new LAUNCH movement LAUNCH Food want’s to meet these global challenges. At Leaderlab we are engaged and helped organize LAUNCH Food’s third Big Think at IKEAs HQ in Malmø, August 17, 2016.
Everybody’s talking about how we need to change the food system and behaviorism around food. Topics like Population Growth, Urbanisation, a growing global Middle Class, Under-Nutrition, Food Security, Local Food, Obesity, Diabetes and Food Waste are making headlines globally.
August 17, 2016 LAUNCH invited partners from both industry, governments, global corporations, catering and foundations and ask them to imagine a Food Revolution.
Nordic, US and Australian Ministries, UN-institutions, Global companies, Bio-dynamic Food-innovators and Scientists joined forces to identify areas of collective-action/intervention and new innovation opportunity areas.
IKEA’s new headquarter provided a great location and frame for discussing how to mobilize a Global Food Revolution.
Increasingly, the quality and quantity of the world’s food supply is changing – and so is the way that people eat. The result is malnutrition and poor health in many communities across the world.
Within hours of work the participants handed in the first ideas of which areas they found the most central for a Food Revolution. Afterwards a session of potential questions helped categorize and organize the structure of the challenge within the field. Passion, desire to change and concrete call for solutions created a atmosphere reflecting the importance of the theme. A successful and productive day among the Global and Nordic stakeholders providing a solid foundation for the upcoming challenge and call for innovators.
LAUNCH Food is calling for innovators, entrepreneurs, organizations, and individuals from around the world to put forward innovative solutions for improving global health outcomes by enabling people to make healthy food choices. The call for innovation will be announced end september 2016 at the LAUNCH Food website
LAUNCH appreciate all inputs and express gratitude for the participation in creating the first steps towards addressing one of the most contemporary problems.
For more information about LAUNCH Food details can be found at LAUNCH.ORG.