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The Circular Shipping Industry
The Circular Shipping Industry

Is Circular Economy an opportunity for shipping?

… that was what we started exploring in the partnership The Circular Shipping Initiative – with partners Danish Ship Finance, the Shared Value Company, Danish Shipping, Maersk and DFDS.

With the initiative “The Circular Shipping Initiative”, we started exploring how exactly the framework of Circular Economy could introduce new value to the shipping industry. In order to truly enable circularity in the global value chains we have built, the shipping industry needs to be included around the table, because they are a vital part of the logistical setup for so many companies.

The shipping industry has been burdened by surplus capacity, low freight rates and depreciating secondhand prices for large parts of the past decade. New technologies are being applied to existing business models to lower costs and enhance efficiency. But it becomes increasingly hard for individual players to develop a competitive edge if operational excellence is delivered through third-party algorithms or software available to all industry players. In many cases, these new technologies are simply redefining shipowners’ license to operate.

The problem
The traditional guiding principles of value creation in the shipping industry corrodes with the introduction of new technologies and more interconnected global supply chains. The industry is struggling to navigate the short-term agenda of trade tensions, geopolitics and the enforcement of new environmental regulation. Few players consider the potentials of adjacent markets, different parts of the value chain, and new industries.

Why it matters
The digital transformation of the shipping industry and the industry’s deeper integration into global supply chains will test core business models. Some players will focus on the ecosystem play related to the movements of cargo, others will work to standardize and scale business models of vessel ownership while the more traditional players will continue their operation. Shipowners that do not adapt to the emerging changes and begin to digitalize and innovate their business models may find it increasingly difficult to deliver a return on invested capital. In time, they may even find it difficult to employ their vessels.

What to do about it
It is time to re-introduce profitability in the shipping industry. We need to think critically about potential new sources of value, shifting competitive dynamics, and regulatory policies that affect both the revenue and expense sides of the business.

Thank you for the adventure to
Anne Katrine Bjerregaard spearheading the initiative, Christopher Rex from Danish Ship Finance, Søren Stig from the Shared Value Company, Asbjørn Overgaard Christiansen from Danish Shipping Academy, Mads Bentzen Billesø from DFDS, Maersk, The Circular Shipping Initiative, and the Danish Maritime Fund.



Are you a pioneering shipping company, this initiative and recommendations might actually be worth exploring. 

Download the report right here:

Download the recommendations here


And are you curious on how we can help you, don’t hesitate to reach out to us!



How can we make better use of buildings’ space and square meters? Can flexible spaces and solutions extend the life span of buildings? What will it take for us to share more and live smaller?

CHANGING LIVES : CHANGING BUILDINGS is the title of the 2020 SUSTAINABLE BUILD Innovation Challenge, which was announced at Building Green in Forum, Copenhagen. The Innovation Challenge is an open invitation to entrepreneurs and companies that calls for solutions for the next generation of buildings to create settings and encourage us to live more sustainable lives.


Social sustainability must be incorporated into construction

In this year’s Innovation Challenge, the SUSTAINABLE BUILD partnership seeks solutions for greater incorporation of social, environmental and economic sustainability when we build and renovate buildings. Hanne Juel of Circular Economy Central Denmark Region, a SUSTAINABLE BUILD partner, hopes to see innovations that can bridge the gap between environmental and social sustainability:

“We spend many hours of our lives inside flats and behind closed doors. We need buildings to make room for informal spaces where people can come together and, when building, we also need to think across social groups. What we need is much more social sustainability in the build environment concurrent with increased sustainability in terms of environmental impact and the use of resources.”

Smaller living spaces, more communal areas

Martin Thue Jacobsen, a SUSTAINABLE BUILD partner and Urban Developer at PensionDenmark, seeks new solutions that focus on the life that people live in buildings and solutions that can connect people – neighbours, companies and other users – in communities that share resources and facilities in new ways:

“We need to design and construct buildings to accommodate new ways of living, breaking the boundaries between what is yours, mine and shared. We need new solutions to create gathering points that make sure we can share what can actually be shared, thereby reducing overall resource consumption: for example, via new digital and physical platforms that can encourage communities and sharing between residents and neighbourhoods.”

Flexibility and multifunctionality as key elements

In order to build and renovate in a way that supports greater flexibility and multifunctionality, we need new solutions. The SUSTAINABLE BUILD partnership also includes Henning Larsen Architects, represented by Signe Kongebro, Head of Sustainability. What she would like to see is new, smart solutions that address how existing spaces can accommodate multiple needs and purposes at the same time:

“We know that 2019’s sustainable construction industry is not about building more, but smarter. We talk a lot about how to recycle a wall. But the fact of the matter is that the wall should remain – and the space should be recycled instead. In other words, it is not the wall we should regard as a resource, but the space. How can we ensure that more people can use the spaces we create in a smarter way?”

Marlene Haugaard, Director of Engineering at NCC Building and a SUSTAINABLE BUILD partner, agrees:

I can’t wait to see solutions for making buildings smarter and more flexible. I’m thinking not only about how more people can use the buildings we create, but also how we can make it more attractive to live in the building through various stages of life. Or new solutions that accommodate these changing needs in a different way.”

Buildings with a longer life span

Better utilisation of buildings’ spaces will help extend their life span, thereby reducing their overall consumption of resources. Michael Aastrup, Global Account Director at Tarkett and a SUSTAINABLE BUILD partner, hopes to see solutions that accommodate increased usage, while supporting recycling and circularity:

What will it require of our buildings if they are used 24/7? At the same time as we open the boundaries of what is yours, mine and ours, and thereby wearing out the same square metres?” he asks. “It places much higher demands on the durability of components and flexibility in terms of renovation, while not compromising on either sustainability, health or circularity.”

Søren Mejer of The Landowners’ Investment Foundation agrees. He hopes to see solutions that address how we can renovate and adapt existing buildings to suit the lives we live in them.

In Denmark, when we talk about ‘the buildings of tomorrow’, it primarily revolves around renovating the existing building stock, so it can accommodate the needs of the future. That is why it is essential to find new and better solutions for adapting existing buildings in a way that is both sustainable and preserves the building’s aesthetic and user value.”

This is the fourth Innovation Challenge held by SUSTAINABLE BUILD since the project initiated in 2015, as part of The Danish Industry Foundation’s focus on sustainable production.

Do you have an innovation or solution that could contribute to more sustainable lives in buildings? If so, then submit your SUSTAINABLE BUILD Innovation Challenge entry application now, or no later than February 1st, 2020 on:



If you have any questions or would like more information, please contact:

Stine Kolding
+45 60166126


SUSTAINABLE BUILD is a partnership between key stakeholders across the Danish building industry: Central Region Denmark, Henning Larsen, NCC, PensionDenmark and Tarkett. The initiative has been made possible with support from The Landowners’ Investment Foundation (GI) and The Danish Industry Foundation (IF) and was launched in the wake of The Danish Industry Foundation’s call for themes related to sustainable production. Besides the above-mentioned partners, the initiative also includes municipalities and stakeholders across the value chain of the building industry along with related industrial companies.


Our lives in cities and buildings are changing. In 2030 around 60% of us will be living in cities, at the same time, we must lower our carbon footprint radically. In addition, around 210.000 Danes feel lonely, while 7 out of 10 would like more community where they live. These challenges require significant changes in the built environment, urging us to start focusing a lot more on both social, environmental and economic sustainability. How then, do we build and renovate buildings so that they support and embody all the aspects of sustainability at once? This is the question SUSTAINABLE BUILD is focusing on, in our Innovation Challenge 2020:


It is crucial that we find new solutions that support and enable us to live more sustainably, and as we spend 80-90% of our lives indoor, a great potential lies in finding parts of the solution here. During August and September, we have been around Denmark and together with dedicated stakeholders across the value chain of the building industry, we have explored how our homes, buildings and neighborhoods can inspire, support and urge us to lead more social, active lives, whilst also lowering our use of resources. The discussions have been lively and rewarding. Everything from smart buildings and rooms that can adjust to different needs and seasons of life, to services and platforms that foster trust, safety and community, have been discussed and recommended as an integrated part of building sustainably.

These, and many other perspectives, have been included to shape our Innovation Challenge 2020, which we are excited to announce at Building Green in Forum Friday the 31st of October from 15:00-16:00. It takes place at the VIP DISCUSSIONS stage – join us!

The innovation challenge is open for entrepreneurs and businesses in Denmark as well as globally. The goal is to identify and accelerate innovations which can solve some of the big challenges we face within the built environment and encourage sustainable living in our buildings.

Join us and attend when we debate and launch this years’ Innovation Challenge, along with:

We look forward to seeing you!

SUSTAINABLE BUILD is a partnership between key stakeholders across the Danish building industry: Central Region Denmark, Henning Larsen, NCC, PensionDenmark and Tarkett. The initiative has been made possible with support from The Landowners’ Investment Foundation (GI) and The Danish Industry Foundation (IF). Besides the above mentioned partners, the initiative also includes municipalities, stakeholders across the value chain of the building industry along with related industrial companies.

Attend the debate and the announcement of this years’ Sustainable Build Innovation Challenge.


The world needs an army of new leaders to solve the challenges we and our planet are facing. We want to celebrate our heroes who lead the way and inspire us to building a better tomorrow. We hope they inspire you too!
Reach out to our heroes – they deserve it!

Siddharth Hande is one of the brave innovators from our LAUNCH Circular program. His company Kabadiwalla Connect provides smart waste collection and solutions for cities in the developing world through an app to systematize waste sorting powered by the informal sector.
This is an outstanding example of how sustainability is both social, environmental and economical.

We asked him a few questions. Read along

When and how did you get the idea?
When I was in college, I was very fascinated about the issue about waste and I used to organise a lot of local beach-clean-ups. And it was during this time that I realised that we were just moving plastic from one place to another. We were not really going to the root of the problem. So I got quite fascinated with the informal sector. In 2014 I won a small grant from The World Economic Forum to map the informal sector. But I didn’t want to focus on the waste pickers. I’d rather focus on who the waste pickers sold to which are small shops scrap shops in the city.  We found this very fascinating decentralised supply chain.

So it was then that we realised there was an opportunity in integrating all of these stakeholders and it could be something the municipality would really benefit from because they would have to use less money and it could really benefit the most marginalised upstream stakeholders in the informal supply chain. 

What obstacles are you facing at the moment?
Finding a scalable business model is absolutely key, and something we’ve been working hard on.

What is the next important step for the project?
We are really aligning ourselves to become a Producer Responsible Organisation (PRO) in which brands mandate us to make sure that their packaging plastic is handled responsibly. 

How do keep your energy in challenged times?
For us it’s always nice to understand, that at the end of the day we have a very social mission and we want to improve the lives of the most marginalized stakeholders in the informal supply chain. There’s a world bank study that estimates about one percent of the global population makes their primary source of income through scavenging.
Something that keeps that energy up is  if we get this right, it means we long-term are able to improve the lives of the stakeholders of the supply chain. 

What could help you to succeed with your project?
Collaboration. We need brands, management companies and policymakers to look at this private decentralised supply chain as a huge opportunity for developing circular economy in the cities of the developing world. We need people to buy in to this idea. I think the idea of collaboration is absolute key.

How would you like to inspire others?
For me I think the idea of social enterprise has been something really, really exiting. I believe young people can find a true calling in the social enterprise space being able to make money and doing some good.

Learn more about Siddharth and Kabadiwallah Connect:

Reach out to Siddharth Hande, if you have any questions to him or his company:


Nyheder i vores partnerskab SUSTAINABLE BUILD:

SUSTAINABLE BUILD sætter nu for fjerde år i streg fokus på byggebranchens udfordringer og søger samtidig efter de løsninger, der kan være med til at gøre byggebranchen radikalt mere bæredygtig. Vi inviterer dig og din virksomhed til at følge forløbet og byde ind på de områder, hvor I har særlig viden eller kompetencer at bidrage med.

Det er fjerde gang at SUSTAINABLE BUILD’s innovationsprogram sættes i gang. Vi starter med at samle branchen på tværs af værdikæden til såkaldte Build-Up’s for at dykke ned i temaet og finde ind til de kerneudfordringer og manglende løsninger, der sætter stop for bæredygtig forandring.

Det sker i august til september, hvor vi inviterer aktører på tværs af branchen og landet til at hjælpe med at identificere de vigtigste udfordringer og indsatsområder til Build-Up’s i henholdsvis Aalborg, Fredericia og København. Herefter udformes innovationsudfordringen, hvor vi efterlyser de manglende løsninger hos innovatører i hele verden.

Fokus for det kommende år

SUSTAINABLE BUILD’s temaer kommer altid fra byggebranchen selv og fastlægges i samarbejde med styregruppen. Der har været bred enighed om, at vi ikke er færdige med at have brugerne og livet i vores bygninger i centrum. Vi bygger derfor videre på temaet fra sidste år, ”Det Gode Indeliv” og ser på, hvordan vi sikrer, at vores bygninger i langt højere grad kan skabe rammerne om bæredygtige liv.

Vores liv i byer og bygninger er under forandring. I 2030 vil 60% af os bo i byer, derfor vil vi få mindre plads at leve på, hvilket øger behovet for fleksibel anvendelse og indretning i både boliger, kommercielle og offentlige bygninger. Der bliver i højere grad behov for løsninger, som kan facilitere, at vi deler dét, vi kan være fælles om, så vi reducerer det samlede ressourceforbrug, samt løsninger der imødekommer det øgede pres på materialer og komponenter, når vi bruger de samme områder mere.

Vores liv indendørs er i stigende grad genstand for bekymrende statistikker omkring sygdomsfremmende inaktivitet, ensomhed og depression, hvilket øger behovet for integrerede løsninger, som opfordrer os til bevægelse og til at træffe det bæredygtige og sociale valg i hverdagen.

Dette er nogle af områderne, vi vil udforske til vores Build Ups og vi ser frem til at møde aktører fra vores netværk igen i de kommende måneder og derigennem skærpe vores forståelse af branchens udfordringer på disse områder.

Du kan følge processen

Vi holder jer løbende opdateret på processen gennem SUSTAINABLE BUILD’s kanaler:

Følg SUSTAINABLE BUILD’s LinkedIn side

Følg SUSTAINABLE BUILD’s Twitter kanal

Vil du være med?

Vil du gerne være med til at forankre bæredygtige løsninger i byggeriet, er du også velkommen til at kontakte os og høre om dine muligheder for at blive en del af SUSTAINABLE BUILD-netværket.

For mere information, kontakt

Stine Kolding
tlf: +45 60166126


Let us help you drive transformational change!