October 11, 2010 Leaderlab

Starbucks: Social Media & Open Innovation by Matthew Guiste

Matthew Guiste, Director of Global Social Media at Starbucks, joined LeaderLab in Copenhagen on September 21st 2010 to talk about Starbuck’s Social Media & Open Innovation activities. Thanks’ to Matthew and everyone attending for great questions and atmosphere.

Video with Matthew Guiste from Starbucks

Summary version 13:20 min. – Main point, quotes and illustrations:

Full version 58:30 min. – with highlight, quotes and illustrations:

Introduction to Open Innovation

If you are interested in Open Innovation, Co-creation and Crowdsourcing here is a short introduction to cases, companies, books and videoes available online – please contribute: Open Innovation an introduction

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